MoXey.
A complete redesign of a logistics and transport platform for the MENA market — smart load booking, expense management, driver onboarding with auto document scanning, and fintech integrations tailored for the Middle East.
The Impact
User Activity
Higher in-app engagement after the full UX overhaul and streamlined load booking.
Traffic Growth
Increase in new user acquisition following the re-launched app experience.
Approval Time
Reduction in driver document approval time through auto-scanning onboarding.
The Challenge.
Logistics UX for a demanding market.
Truck drivers and logistics coordinators in the MENA region operate in high-pressure, time-sensitive environments. The previous app had a steep learning curve and critical friction in the load booking and payment flows.
The redesign had to be localisation-first — accounting for RTL layouts, Arabic typography, and local financial regulations — while improving speed and reducing errors.
Key Design Problems
App Modules
Smart Load Booking
Streamlined 4-step flow for posting and accepting freight loads with real-time pricing and route previews.
Driver Onboarding
Auto document scanning with OCR pre-fill reduces manual entry and eliminates friction at signup.
Expense Management
Digital expense submission, receipt capture, and multi-level approval flows for fleet managers.
Fleet Dashboard
Live tracking, driver performance, and load history for logistics coordinators managing large fleets.
Load Booking Flow
Smart, streamlined freight booking with live pricing.
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Driver Onboarding
OCR-powered document capture and submission.
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Fleet Management Dashboard
Live tracking and analytics for coordinators.
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