Skip to content
Back to Work
Act I: The Genesis

MoXey.

I worked on two main projects: MoXey Logistics (Transporter & Driver) and MoXey Expense Management (EM). Designing full ecosystems including corporate portals, admin dashboards, and mobile apps.

RoleSenior Product Designer
TimelineNov 2022 - Jan 2025
PlatformWeb & Mobile App
IndustryLogistics & Corporate FinTech
MoXey Interface
Act II: The Methodology

Architecting a dual-platform fintech ecosystem.

01

Discover

Field Research

Shadowed fleet managers in warehouses and interviewed corporate finance teams to understand cash-flow bottlenecks.

02

Define

System Architecture

Mapped out the complex 3-sided interactions (Admin ↔ Business ↔ End User) to ensure unified API structures.

03

Design

Design System

Created a scalable, high-contrast dark mode UI kit tailored for data-heavy dashboards and mobile accessibility.

04

Deliver

Prototyping & Handoff

Built high-fidelity Figma prototypes for all 6 portals and collaborated tightly with engineering for delivery.

Project 01

MoXey Logistics

The Ecosystem

Connecting Transporters and Drivers.

MoXey Logistics is a comprehensive fintech ecosystem designed to bridge the gap between transport companies and their drivers. We built a solution to digitize the entire financial workflow of the supply chain.

The Challenge

The logistics sector operates heavily on cash and fragmented accounting. Transporters face immense friction when distributing salaries and allocating operational funds to their fleet. Drivers often lack formal banking access, relying on cash that is hard to track, unsafe, and prone to mismanagement.

The Solution

We engineered a closed-loop BaaS (Banking-as-a-Service) ecosystem. By issuing proprietary MoXey Cards, transporters can digitize their entire operational ledger. Drivers receive a formal financial identity—a neobank app where their salary and official expense budgets live securely in isolated digital wallets.

Target Personas

T
The Fleet Transporter
Primary Web User
  • Needs to distribute salaries instantly to 500+ drivers.
  • Wants real-time tracking of fuel allowances to prevent theft.
  • Requires UAE WPS compliance reporting in one click.
D
The Truck Driver
Primary App User
  • Blue-collar worker requiring a hyper-simplified, native UI.
  • Needs to send remittances home securely.
  • Needs isolated pockets so personal money isn't spent on truck fuel.
01

Transporter Setup

Transporter creates an account on the Portal and securely links their fleet drivers.

02

Fund Allocation

Instant salary disbursement and allocation for official truck expenses like fuel and tolls.

03

MoXey Card

Drivers receive virtual or physical MoXey Cards to entirely eliminate cash handling.

04

Driver Neobank

Drivers use the app to securely split spending between personal use and official maintenance.

MoXey Transporter Portal

A dedicated portal where transporters can view and handle all payments for the drivers linked with them.

MoXey Driver App

A mobile app for drivers to receive money from transporters on their MoXey Card, and spend it for personal use or official truck-related payments.

MoXey Admin Portal

The master control center where MoXey Admins can handle all transporters, drivers, their payments, and all issued cards across the network.

MoXey Transporter Portal

Interactive Figma prototype for the Transporter Dashboard.

MoXey Driver App

Interactive Figma prototype for the Driver Neobank Mobile App.

MoXey Admin Portal

Interactive Figma prototype for the Master Admin Control Center.

Project 02

MoXey Expense
Management

The Ecosystem

SaaS-Driven Corporate Spend.

MoXey EM is a SaaS-driven corporate spend platform. It was built to solve the universal problem of corporate budget leakage and manual receipt auditing by decentralizing spending power responsibly.

The Challenge

As corporations scale, managing employee expenses becomes a severe bottleneck. Sharing corporate credit cards is a security risk, while traditional reimbursement models force employees to pay out-of-pocket and wait weeks for approval. Finance teams are left drowning in manual receipt audits and policy violations.

The Solution

We designed a proactive spend governance platform. Instead of reacting to expenses after they happen, corporations can issue tightly controlled virtual and physical cards with pre-approved budgets. Employees get autonomy to spend within limits, while finance teams get real-time reconciliation and automated compliance.

Target Personas

F
The Finance Controller
Primary Web User
  • Frustrated by chasing employees for receipts at month-end.
  • Wants to set hard spending limits on merchant categories (e.g., block alcohol).
  • Needs one-click ERP export for seamless accounting.
E
The Corporate Employee
Primary App User
  • Hates using personal credit cards for company travel.
  • Needs a frictionless way to photograph receipts and attach them to transactions.
  • Wants instant visibility into how much travel budget they have left.
01

Policy Setup

Corporate administrator logs into the EM Portal to securely onboard and invite their employees.

02

Card Issuance

Issue specific virtual or physical cards based on policy (e.g., one-time flight, recurring SaaS, daily meals).

03

Employee App

Employees use the mobile app to view available limits, submit reimbursements, and upload receipts.

04

Reconciliation

The MoXey EM Admin Portal acts as the master orchestration layer, automatically reconciling data.

MoXey EM Portal

Built for corporates to see all their employees, cards issued per employee (one-time, recurring, official, personal), and complete spending details.

MoXey EM Employee App

A dedicated mobile app for employees to view all their issued cards, limits, submit reimbursements, and request advances.

MoXey EM Admin Portal

The master orchestration layer for MoXey Admins to manage all Corporate Portals and Employee Apps across the entire EM ecosystem.

MoXey EM Portal

Interactive Figma prototype for the Corporate Spending Dashboard.

MoXey EM Employee App

Interactive Figma prototype for the Employee Expense Mobile App.

MoXey EM Admin Portal

Interactive Figma prototype for the Master Admin Control Center.

Act V: The Resolution

Scale and compliance delivered.

5,000+

Drivers onboarded with compliant automated payroll.

AED 1M+

Prefund balances managed daily without a hitch.

298

Organizations scaled and secured via the master EM portal.

Epilogue // Next Project

PluginLive